Ask yourself these three simple questions and let ASG share with you the three revenue factors that apply directly to your signage. We want you to consider why Image Matters in your industry. The number one revenue factor is lead generation. Do you know how many customers’ drive-by or walk-in to your business because they see your sign? Interesting fact, if you’re a retailer about 20-30% of your leads are generated by drive-in and walk-in traffic. Your sign is the gift that keeps giving! And is the only marketing tool that you physically own. In other words it is a true asset and an investment to your business. The number 2 factor is your conversion rate. Someone says they have now actually found you. Does it make sense if a customer says they found you because of your great highway sign or parking lot directional signage? If a customer were to tell you they had a hard time finding you was it because of your lack of signage, placement, or attention to detail in your signage??? Then you need to ask yourself: does your signage make it easy for people to buy from you and once they find you are they impressed and enticed enough to actually come in? The third and final factor of revenue is your average dollar sale. What is your marketing position of your signage conveying to your customer? Does it look premium? Is it a clear message? Does it help the branding of your business? Is your logo professionally designed and better yet does it just not look good on paper but your business too? Is the image your sign conveys consistent with the price you are charging your customers? Does it make sense that a premium impression can help you command a premium price?
Ask yourself what your sign is doing for these three factors. These are the factors to consider when Image Matters and are the three of many factors we focus in on at Advance Sign Group when working with our clients. In other words, we work with businesses like international, national & regional retail chains, restaurant chains, financial firms, hospitality chains, healthcare facilities, and corporate identity to provide turnkey signage solutions.