Large Scale Re-Branding Effort for Expanding Sports Retailer

Large Scale Re-Branding Effort for Expanding Sports Retailer

About the Company: 
What began as a small shop in Worcester, MA, Pure Hockey is now the largest hockey retailer in the USA.

Today, Pure Hockey is the parent company for 54 specialty hockey stores and two E-commerce businesses operating under the brands Pure Hockey and Hockey Giant

About the Solution:
Advanced Sign Group worked closely with the marketing and construction team from Pure Hockey to determine their new branding and re-branding schedule. With over 50 facilities to rebrand in over 16 states, the strategic rollout included multiple locations at a time. Advance Sign Group handled all signage removals, wall remediation work, new designs of the signage concepts, permitting, installation and manufacturing.

A deconstructed logo is important because it's a 3-dimensional view so you can see the developments of the design. If you look closely, this deconstructed logo is of the puck within Pure Hockey's logo.

Customer Testimonial: 

“We were very happy with our experience working with ASG. Pure Hockey had 20 stores concentrated in the northeastern US, but after acquiring two of our biggest competitors within a 24-month period, we had grown to more than 50 locations across the country, each with unique signage needs.  We also had just completed a corporate re-brand, which meant that every store location needed updated signage with our new logo (not just the newly acquired locations).We needed a signage partner that could help us with the entire process – site surveys, design mockups, fabrication, permitting, sign removal, and sign installation – and ASG was up to the task. We would recommend them to anyone who needs to do a large-scale signage update like ours.”