About the Company:
What began as a small shop in Worcester, MA, Pure Hockey is now the largest hockey retailer in the USA.
Today, Pure Hockey is the parent company for 54 specialty hockey stores and two E-commerce businesses operating under the brands Pure Hockey and Hockey Giant
About the Solution:
Advanced Sign Group worked closely with the marketing and construction team from Pure Hockey to determine their new branding and re-branding schedule. With over 50 facilities to rebrand in over 16 states, the strategic rollout included multiple locations at a time. Advance Sign Group handled all signage removals, wall remediation work, new designs of the signage concepts, permitting, installation and manufacturing.
A deconstructed logo is important because it's a 3-dimensional view so you can see the developments of the design. If you look closely, this deconstructed logo is of the puck within Pure Hockey's logo.