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5/3 National Brand Refresh

brand image of Fifth Third Bank logo

Rebrand and Conversion-Acquisition

1,154 Branches and 2,469 ATMs in 11 States

With operations topping over 1,150 branches & 2,450 ATMs spread across 11 states, Fifth Third Bank had the Perfect Storm taking shape.   They needed a partner to help develop and engineer their new signage brand guidelines as their existing standards had not been updated for over 10 years.  As this initiative got under way, they made their largest regional acquisition in their history.  The Bank’s acquisition was made in a market notorious for long permitting time frames and harsh winter weather.  And they needed their new updated signage designed, drawn out, delivered to their new market and unveiled all at the same time in a condensed 6-month time frame. Fifth Third asked ASG to take hold of this Perfect Storm and in doing so, they were delivered a highly successful outcome that helped the Bank make their presence known in one of America’s most famous cities.  We did what it took to get the job done.

Services provided:

  • Design, engineering, and prototyping
  • Site Audits & Surveys
  • Code due diligence and variances
  • Decommissioning of closed sites
  • Manufacturing of all sign types in ground and on building
  • Union & Non-Union Installations
  • Coordinated “unveiling date” of the new brand under a 24 hour span
  • High-Rise
  • ATM surrounds & toppers
  • Building remediation of brick, EIFS, marble, granite, and metal facades
  • On-going sign replacements, on-call repair & maintenance,
  • 7,000 Teller Shields during Covid

Find out how we can put solutions like these to work for you.

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